HIPEOPLE
HiPeople is a media agency focused on young audiences and end products designed specifically for social media platforms. The agency works across content strategy and execution, handling complex creative processes such as video postproduction and UGC campaigns. Its goal is to simplify these processes while keeping content authentic, engaging, and platform-relevant. The use of the color blue was also a key part of the brief.
Year: 2023
Collaboration: Freelance
Services: Branding, Logo design
The proposed logo reflects a playful and community-driven spirit that aligns with the HiPeople brand. Elements like the peace sign and the smile are intentionally integrated, as they are unmistakable symbols of today’s social media culture. These details help communicate approachability, friendliness, and connection. Recognizable colors and fun illustrations further support the youthful, optimistic vibe and strengthen brand memorability.
HiPeople is a media agency focused on young audiences and end products designed specifically for social media platforms. The agency works across content strategy and execution, handling complex creative processes such as video postproduction and UGC campaigns. Its goal is to simplify these processes while keeping content authentic, engaging, and platform-relevant. The use of the color blue was also a key part of the brief.
The proposed logo reflects a playful and community-driven spirit that aligns with the HiPeople brand. Elements like the peace sign and the smile are intentionally integrated, as they are unmistakable symbols of today’s social media culture and positivity. These details help communicate approachability, friendliness, and connection. Recognizable blue tones and fun illustrations further support the youthful, optimistic vibe and strengthen brand memorability.
